Growth, More Profits and Blue Flying Skies Ahead for Turkish Airlines

A member of the Star Alliance group, Turkish Airlines is becoming a company to contend with. They operate 171 flight routes, at the moment, of which 41 are within the country's borders and the remainder are to international destinations. Flying out of their primary base at Ataturk International Airport, their ports of call span the globe from Europe to Africa, Asia and North and South America. Their revenue and the number of passengers carried have increases significantly every year for the past four years. Their revenue was a total of 2.2 billion USD for 17 million passengers served in 2006. An excellent year for the airline was 2009 with their revenues up to 4 billion USD and more than 25 million passengers served.

At the beginning of 2011, Turkish Airlines signed a codeshare contract with US Airways. A codeshare agreement between two airlines permits them to access each other's passenger bookings. Airlines find this arrangement advantageous because both parties can make more money and increase their customer base. Due to the fact that there are more flights available, this offers passengers a higher level of flexibility and they can also save money as the deals are usually better, making such agreements also prove advantageous to passengers. The result of this codeshare arrangement in particular is that passengers will enjoy a wider selection when it comes to travel to the U.S. or Turkey.

Yet one more US flight gateway was added in June, 2010 for Turkish Airlines. This is the most recent expansion which brings the number of gateways that start in the US to three, which also includes nonstop travel from Washington DC to Instanbul, Turkey. Dulles International Airport will possess four flights coming from there. The Airbus A330 is the preferred airliner. This move indicates that Turkish Airlines is always looking for ways that will give American plenty of reasons to see Turkey's beauty. Quite naturally, it can be said that Istanbul has both modern and old world history. Also, a fourth US gateway is planned for March, 2011, originating from Los Angeles California to Istanbul’s Ataturk Airport.

Turkish Airlines was busy during the summer of 2010. During July, Turkish Airlines finalized a 5 year deal with Euroleague in which it will sponsor the global European basketball competition. This season the basketball association's new name will be Turkish Airlines Euroleague Basketball. This really should not be a surprise for anyone who knows about the company's marketing plans. Turkish Airlines knows the appeal and ability that sports has to reach many people. The flying public is wrapped up in the middle of it.

Just one of the benefits derived from the successful marketing of Turkish airlines is the ability to diversify marketing efforts.

Most businesses understand this basic business principle. Yet many businesses simply don't bother to reinvest in their own growth, as Turkish Airlines have wisely done. Not only has it made the airline stronger, but it's allowed passengers to reap those benefits too.